ABSTRACT
For EDEKA Nord I designed and developed an interactive AR application to increase the time spent at their booth during trade shows. The game was first played at an in-house exhibition in Neumünster and has received positive feedback, it will also be used at new store openings in the future.
I believe that gamification is a great way to increase enthusiasm and engagement among visitors. In this project, I utilized this concept by allowing visitors to demonstrate their own reaction speed and estimation skills in the AR game. The objective of the game was for players to guess the amount of each nutritional value contained in EDEKA’s own country honey by catching the corresponding number of nutritional values flying around.
This project is a great example of how AR can be an innovative and effective tool for customer engagement and brand promotion. We developed this app using Unity and C#.

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